Stories That Build Trust and Grow Businesses
We help businesses create consistent video and social content that builds trust and brings in customers.
Strategic insights and creative execution that turn curious prospects into loyal customers.
What We Do
We help local businesses clarify their story and create monthly content that builds trust and visibility.
Built for restaurants, cafes, wellness brands, beauty businesses, gyms, local service providers, and mission-driven companies that need consistent content without building an in-house team.
Strategy
Monthly content planning, campaign ideas, brand messaging, and story angles.
Production
Short-form videos, founder and team stories, customer stories, and behind-the-scenes content. educational clips,
promotions and seasonal campaigns, and ad-ready creative.
Delivery
Editing, captions, formatting, scheduling support, and ad-ready creative.
Who We Are
I’m Matt Friedman, a Thousand Oaks-based filmmaker and creative strategist who brings big-brand storytelling to local businesses.
I’ve produced branded content for companies and platforms including Walmart, Best Buy, 7UP, Mountain Dew, Discovery’s Planet Green, Funny Or Die, and The Jed Foundation.
Through StoryGrove, I help local businesses turn their story, team, products, and customer experience into content that feels authentic, builds trust, and gives people a reason to choose them.
We’ve Collaborated With
We bring big brand experience to local businesses.
Our Why
With two decades of experience in filmmaking and storytelling, part of why this matters to me is personal.
My father helped continue a family mattress manufacturing business that lasted three generations. Over time, I watched smaller businesses get squeezed by big corporations, changing consumer habits, and a marketplace that rewards the loudest brands.
That experience stayed with me.
I built StoryGrove to help good local businesses become more visible, more trusted, and easier for customers to choose.
Authentic stories matter. Customers can feel the difference.
Our Monthly Content System
With a strong creative team, we help turn one focused shoot into multiple pieces of content for your website, Instagram, TikTok, YouTube, Facebook, email, and ads.
Clarify your goals
Plan the content
Capture one focused content day
Edit videos, photos, captions, and assets
Deliver a monthly content library
Repeat consistently
We work best with businesses that are already good at what they do, but need help showing it online.
Good fits include:
Restaurants, cafes, and hospitality brands
Beauty, wellness, and healthcare providers
Gyms and fitness businesses
Local service businesses
Real estate professionals
Family-owned businesses
Nonprofits and mission-driven organizations
Businesses that rely on trust, referrals, and relationships
Who We Help
Local Success Story
Shelter Hope Pet Shop
How our videos helped a local rescue expand visibility,
strengthen public trust, and turn advocacy into real-world impact.
“Matt helped us turn our rescue work into something the world could see. His videos and campaigns helped us grow and gave us a stronger way to share our mission, our animals, and the people behind the work. He doesn’t just create content. He creates connection.”
-Kim Sill, Founder, Shelter Hope Pet Shop
Story-driven video helped make Shelter Hope’s mission clearer, its rescue stories more memorable, and its advocacy easier for the public to understand and support
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